Figures show that annual home decor revenue in the US has grown year-on-year in recent years and is projected to continue rising to reach $45 billion by 2029.
By analyzing government figures about decor spending and search data about interior design interest, this report reveals the states with the proudest homeowners who are at the forefront of this trend.
With decor costs on the rise, our custom framing experts also offer tips on decorating your home without breaking the bank, revealing the best ways to level up your space.
Spending on home decor is on the rise
Total US home decor revenue is projected to rise to $37.1 billion in 2025, up from $35.4 billion in 2024 - following a 25% rise since 2020. This equates to $103.67 spent per capita in 2024, compared to $78.65 in 2020, with a year-on-year increase throughout that period.
Within this, carpets and rugs recorded the highest decor revenue in 2024, with $18.5 billion spent, followed by curtains ($10.9 billion), decorations ($3.8 billion), and candles ($2.4 billion).
The US regions spending the most on home decor
1) The West
The West spends the most on household furnishings, with annual expenditures averaging $3,037 per household. States in the West also saw the most household expenditure growth over the last five years, exceeding 32%.
While housing in the western United States is often expensive, the wages also tend to be higher. This could indicate that those living in the Western region may have higher budgets for decor. California, for example, has some of the most expensive housing markets in the country. Many neighborhoods are made up of high-end real estate, with substantial funds often being invested in the aesthetic of homes.
California decor styles often adopt a relaxed, boho-inspired style, with light and airy rooms, unexpected color palettes, and quirky patterns. Many Californians like to incorporate eccentric accents, such as grand-scale wall art. The high demand for luxury artwork likely also contributes to the high average spend on home decor in the region.
2) Northeast
The Northeast region recorded the second-highest expenditure on home furnishings, at $2,727 per household. Over the last five years, household expenditures rose from $2,250 to $2,727 - an increase of around one-fifth (21.2%). Northeastern states include Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, and Pennsylvania.
Top-spending states in the region include New York, renowned as a global style hub. Popular decor styles in the state include the use of industrial and raw materials, neutral color palettes, and oversized artwork. As New York homes can be small, especially apartments in the city, residents often utilize creative and decorative storage solutions, like floating shelves
3) Midwest
In third place is the Midwest, with homeowners there spending around $2,442 on furnishings per household each year. In 2019, Midwest customers spent $1,951 on furnishings, which rose to $2,442 in 2023 - an increase of a quarter (25.17%). Some of these top-spending states include Wisconsin, Minnesota, and Illinois.
In Illinois, interior design trends are influenced by Chicago’s architecture and often include mid-century elements such as weathered wood, exposed brick, metal appliances, and concrete flooring. Some of the most popular real estate in Chicago is located in refurbished manufacturing districts featuring brick walls, exposed pipes, and tall windows.
4) The South
The South recorded the lowest annual expenditure on home decor, averaging $2,146 per household. Five years ago, Southern homeowners spent $1,993 on home furnishings each year, rising to $2,146 in 2023. Despite being at the lower end of the scale nationally, some top spenders in the South include Texas, Louisiana, and Florida.
Louisiana homeowners are increasingly showing interest in sustainable materials and procedures, like using natural wood accents to add a touch of rustic charm. Whereas just a few states over, in Georgia, industrial chic is a popular interior design concept. It usually features a neutral color palette, raw materials, and sleek detailing.
The most house-proud states
By analyzing search interest in interior design inspiration, and home organization and cleaning hacks, we’ve revealed the most house-proud states.
1) California
California is the most house-proud state, with 20,300 home-related searches from residents in the last year. California is also located in the western region of the country, which recorded the highest annual household expenditure on home furnishings.
Southern California is famed for its well-kept lawns, which are prominent in many neighborhoods. However, the most popular search term among Californian residents over the last year was ‘house cleaning checklist’, showing that residents are keen to impress both inside and outside of their homes.
2) Texas
Texas ranks as the second-most house-proud state, with 18,780 searches for cleaning tips, storage ideas, and decor inspiration. Despite Texas sitting among the lowest-spending states in the country for home furnishings, residents still clearly take great pride in their homes.
Top home-related searches in the region over the last year include ‘home decor inspiration’, showing a genuine interest in sprucing up their interior design. Some popular home decor trends in Texas include Hill Country-style homes, which are unique to the state and are influenced by Germanic styles. They often have dark wood floors to contrast with white limestone walls and fireplaces.
3) Florida
Florida recorded 12,880 home-related searches in the last year, ranking as the third most house-proud state in the country. Situated on the south-east coast, this region also ranked among those spending the least on home furnishings.
However, with thousands of residents searching for home cleaning tips and tricks, furniture arranging inspo, storage solutions, and more, homeowners in the state are looking to spruce up their homes on a budget. Florida homes are known for their open floor plans, large windows, outdoor living areas, bright colors, comfortable furnishings, and relaxed atmosphere.
Most-inspired home decor elements
Google search interest reveals the elements of the home that Americans are searching for inspiration about the most.
Walk-in closet ideas (226,100 searches), shelving ideas (53,000 searches), and laundry room inspiration (27,500 searches) are the features that homeowners across the country searched for inspiration about the most in the last year. This reflects a blend of luxury aspirations and a desire for practical solutions, with functional but aesthetic homes now a top priority for most house-proud homeowners.
The other most popular features rounding off the five are framed photo gallery walls (14,700 searches) and home offices (12,360 searches). Gallery walls can be a great way to add personality and style to your home. You can create a gallery wall by custom framing a variety of items, such as posters, paintings, photos, sketches, or special objects.
Home office decor can help you create a productive and creative workspace. This relatively new room of the home is now more popular than ever, thanks to the rise of remote working, opening up this appetite for guidance on how to decorate one. Some popular themes include motivational wall art and energizing color palettes, like pops of green.
How to level up your home decor on a budget
Despite the growing trend towards spending more and more on home decor, refreshing your home doesn’t mean you need to spend a fortune. We all want to watch our wallets, so easy but affordable updates and additions that can improve your space are a must.
Gallery walls are not only one of the prized elements of the home for many homeowners, but they’re also one of the easiest ways to make a room look more ‘finished’ without spending a lot of time, money, or effort. You can incorporate sentimental framed photos, posters, hand-me-down decor, and even custom-framed flea market finds that can add some character to your walls.
There are plenty of frame styles to elevate your space and match your aesthetic.
Whether you prefer rustic elements or want to add a luxury feel with gold accents, a variety of custom frame styles can add a touch of charm and sophistication to your space that can completely transform a room without needing to renovate it entirely.
Happy framing!
Methodology
Statista was used to find the US home decor revenue over the last four years (2020 to 2024) (in billion USD) and per capita (USD). We also noted the projected revenue between 2025 and 2029.
Data from the US Bureau of Labor Statistics revealed the average expenditure on household furnishings by each US region between 2019 and 2023 (latest figures).
Google Keyword Planner was used to collect search data for terms related to home decor and being house proud, including “home decor inspiration,” “home organization hacks,” and “home cleaning hacks.” We created a second list of search terms focusing on the home features people are looking for inspiration on the most. This data was collected for each US state and nationally between November 2023 and October 2024.
